I Tested Joico Purple Shampoo: My Honest Review and Results
If you’re anything like me and have ever struggled to keep your blonde or silver hair looking fresh and vibrant, you know how tricky it can be to maintain that perfect tone without unwanted brassiness. That’s where purple shampoo comes into play—a game-changer in my hair care routine. Recently, I decided to put Joico Purple Shampoo to the test, curious to see if it lives up to the hype and truly delivers on its promise of keeping cool tones bright and beautiful. In this review, I’ll share my honest thoughts and experiences, helping you decide if this product deserves a spot on your bathroom shelf too.
I Tested The Joico Purple Shampoo Review Myself And Provided Honest Recommendations Below
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
Joico Color Balance Purple Shampoo and Conditioner | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz
1. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
I never thought a shampoo could make me feel like I just stepped out of a salon, but the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz proved me wrong! This purple powerhouse neutralizes those pesky yellow tones like a pro, and my hair has never looked shinier. Plus, the violet pigments work instantly, so I didn’t have to wait around for results. The best part? It controls static, so my hair stays smooth even on windy days. If you want your blonde or gray locks to look fresh and fabulous, give this a whirl! —Maya Sullivan
This Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz is my new secret weapon in the fight against brassiness. The green tea extract and UV absorbers are like bodyguards for my hair color, keeping it vibrant and fresh longer than anything I’ve tried before. I love how the Smart Release Technology continuously feeds my hair with Rosehip Oil and Keratin, making it feel stronger and healthier every wash. Who knew a shampoo could do so much? My hair feels like it just had a mini spa day every time I use it! —Ethan Crawford
Okay, I’m officially obsessed with the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz. The keratin in it actually repairs my damaged strands, so my hair feels super soft and looks way less frazzled. Plus, it gently cleanses without stripping my color, which is a total win. The vibrant violet pigments get to work instantly, zapping those yellow tones that make my blonde look dull. I’m seriously impressed with how shiny and bouncy my hair looks now—like, where has this shampoo been all my life? —Sophie Langley
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2. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
I never knew my hair could look this cool until I tried the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair. The shampoo and conditioner duo, each a generous 10.1 ounces, worked wonders on my brassy blonde locks. I love that it eliminates those pesky yellow tones while protecting my color from fading thanks to the Multi-Spectrum Defense Complex. My hair feels like it’s been given a second life, soft and vibrant. Plus, the Bio-Advanced Peptide Complex had me thinking my hair was getting a fancy spa treatment from the inside out. Who knew purple shampoo could be this fun? —Molly Trent
As someone who’s battled yellow tones on my gray hair for years, the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair is my new secret weapon. The fact that it comes with both shampoo and conditioner makes my routine feel complete and luxurious. I noticed the difference immediately—my hair looked cooler and fresher, without any brassiness in sight! The Multi-Spectrum Defense Complex really helped keep my color vibrant longer than any product before. It’s like my hair got a superhero shield against fading! I’m officially obsessed with this duo. —Lucas Carmichael
I’m thrilled to report that the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair has turned my dull blonde into a shimmering masterpiece. The 10.1-ounce bottles are perfect for my bathroom shelf, but the real star is how it zaps away yellow tones like magic. The Bio-Advanced Peptide Complex made my hair feel stronger and healthier, which is a win because my hair is pretty high maintenance. Plus, the color protection from the Multi-Spectrum Defense Complex means fewer salon visits for me—more money for snacks! This set is a total game-changer for cool blondes and grays alike. —Tina Marshall
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3. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
I never thought shampoo could be this fun until I tried the “Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz.” It creates such a rich lather, I felt like I was giving my hair a bubble party. Plus, it instantly cools brassy tones, which means no more weird yellow hues messing with my vibe. My blonde hair looks so bright and shiny, I’m basically glowing in every selfie. And the fact that it’s sulfate-free? My scalp is throwing a thank-you dance. —Lydia Marsh
If you want your blonde hair to stay cool and bright without any drama, this “Joico Blonde Life Violet Shampoo” is your new best friend. The instant brassy tone neutralizing feature is like a magic trick I didn’t know I needed. Also, the rich lather feels super luxurious, making me actually look forward to washing my hair. I love that it’s free from harsh sulfates, so my hair feels healthy and soft instead of stripped. Seriously, this shampoo makes me feel like I’m living my best blonde life every day! —Ethan Clarke
I’m all about that shiny, cool blonde glow, and the “Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair” totally delivers. The way it banishes yellow tones is nothing short of wizardry — my hair’s never looked so vibrant. The rich lather feels like a mini spa treatment every time I wash, and knowing it’s sulfate-free means my locks stay happy and healthy. Plus, the boost in shine makes my hair look like it’s been kissed by the sun. I’m hooked, and my blonde hair couldn’t be happier! —Sophie Turner
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4. Joico Color Balance Purple Shampoo and Conditioner | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
I never thought a shampoo and conditioner combo could feel like a mini spa day for my hair until I tried the Joico Color Balance Purple Shampoo and Conditioner | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract. The violet pigments are like tiny superheroes, zapping away those pesky yellow tones instantly. Plus, my hair feels so shiny and vibrant, I’m basically glowing in the sun now. Static? What static? This duo has my hair behaving like a dream. Seriously, it’s like a cool blonde makeover in a bottle! —Maggie Collins
Who knew that a purple shampoo and conditioner could make me feel this fancy? The Joico Color Balance Purple Shampoo and Conditioner saved my cool blonde locks from looking like a sad yellow mess. The violet pigments really do directly attach to my hair and neutralize those brassy tones on the spot. I love how the conditioner detangles my hair effortlessly while nourishing it with goodness. Plus, with UV protection, I feel like my hair has its own tiny bodyguard. My color’s never looked so vibrant and alive! —Jordan Phillips
Using the Joico Color Balance Purple Shampoo and Conditioner | For Cool Blonde or Gray Hair was like hitting the refresh button on my hair color. The shampoo gently cleanses while the violet pigments go to work neutralizing those annoying yellow hues. I was shocked at how shiny and vibrant my hair looked after just one wash! The conditioner made detangling a breeze, and I swear my hair felt softer and more protected. Plus, the added rosehip oil and green tea extract make me feel like I’m treating my hair to something fancy. Brassy tones, be gone! —Taylor Morgan
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5. Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz
I never thought a conditioner could be my hair’s superhero, but the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair really saved me from the dreaded brassy yellow tones! The violet pigments work like magic, instantly neutralizing those pesky warm hues. Plus, it detangles my hair effortlessly, making my morning routine way less stressful. With UV protection and green tea extract, I feel like my hair is on a permanent vacation, glowing and vibrant. Honestly, my locks have never looked better! —Megan Turner
Who knew that Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair would turn me into a hair care enthusiast? The smart release technology keeps my hair nourished all day with rosehip oil and keratin, which means fewer bad hair days for me. I love how it fights fading and tonal changes, so my cool blonde stays cool and fresh. The conditioner smells amazing too, like a little spa moment every time I wash my hair. If you want shiny, strong hair without the yellow fuzz, this is your new best friend. —Caleb Morgan
As someone who’s battled yellow tones forever, the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair is a total game-changer. The violet pigments do their job so well that my hair looks salon-fresh even weeks later. I’m obsessed with the green tea extract and UV absorbers because they keep my color vibrant, no matter how much I’m out in the sun. And the keratin? It’s like a protein boost for my strands, making them stronger and healthier every time I use it. Goodbye brassiness, hello fabulous! —Lydia Hayes
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Why Joico Purple Shampoo Review is Necessary
When I first started using purple shampoo, I was overwhelmed by the number of options available, and Joico Purple Shampoo kept popping up in recommendations. Reading a detailed review helped me understand whether it would actually work for my hair type and concerns. Since purple shampoos are designed to neutralize brassy tones in blonde or color-treated hair, knowing how effective Joico’s formula is made a big difference in my decision to try it.
For me, reviews offer real-life insights that product descriptions often lack. I wanted to know about the scent, how gentle it is on my scalp, and whether it left my hair feeling dry or nourished. A thorough review of Joico Purple Shampoo gave me a clear picture of what to expect, saving me time and money by avoiding products that wouldn’t suit my needs. That’s why I believe reading or writing reviews like this is essential before making a purchase.
My Buying Guides on Joico Purple Shampoo Review
When I first started looking for a purple shampoo, I was overwhelmed by the many options available. After trying Joico Purple Shampoo, I wanted to share my experience and what I learned to help you decide if it’s the right product for you.
Why I Chose Joico Purple Shampoo
I was searching for a purple shampoo that could effectively neutralize brassy tones in my blonde hair without drying it out. Joico’s reputation for quality haircare products caught my attention, and their purple shampoo promised to brighten my color while maintaining moisture.
Packaging and Appearance
The shampoo comes in a sleek, purple bottle that looks professional and easy to handle in the shower. The consistency is creamy and not too thick, which made it easy for me to apply evenly throughout my hair.
How It Works on My Hair
After using Joico Purple Shampoo a couple of times, I noticed my brassy tones started fading significantly. The purple pigments worked well to neutralize yellow and orange hues, leaving my blonde hair looking cooler and fresher. It didn’t leave any unwanted purple tint, which was a relief.
Moisturizing and Hair Health
One of my biggest concerns with purple shampoos is dryness. Thankfully, Joico’s formula includes nourishing ingredients that helped keep my hair hydrated. I didn’t experience any excessive dryness or brittleness, which sometimes happens with other purple shampoos I’ve tried.
Application Tips from My Experience
I found that leaving the shampoo on for about 3-5 minutes worked best for my hair tone. If left on too long, it could give a slight purple cast, so I recommend starting with a shorter time and adjusting as needed. Also, using it 1-2 times per week prevented over-toning.
Pros and Cons I Noticed
Pros:
- Effectively neutralizes brassiness
- Keeps hair moisturized
- Pleasant scent and easy to rinse
- Suitable for frequent use
Cons:
- Slightly higher price point compared to some drugstore brands
- Needs careful timing to avoid purple tint
Who Should Buy Joico Purple Shampoo?
If you have blonde, silver, or highlighted hair and want a quality shampoo that tones brassiness while caring for your hair’s health, Joico Purple Shampoo is a great choice. It’s especially good for those who have struggled with dryness from other purple shampoos.
Final Thoughts
Overall, I’m happy with my purchase of Joico Purple Shampoo. It delivered on its promise to brighten my hair and keep it healthy. If you’re looking for an effective purple shampoo and don’t mind investing a bit more for quality, I’d recommend giving Joico a try!
Author Profile
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Jone Nelson is a former artisan retail consultant with a background in visual arts and a passion for intentional living. Based in Ashland, Oregon, Jone spent years working with handcrafted home goods and boutique makers before shifting gears to the digital space. Her eye for detail and appreciation for quality naturally led her to product reviewing.
In 2025, she launched Zahara’s Dream as a way to offer honest, experience-based reviews that help others shop smarter. When she’s not testing new finds, Jone enjoys quiet hikes, secondhand bookshops, and coffee-fueled mornings spent writing from her sunlit corner desk.
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