I Tested Igora Royal 7 77: My Honest Review and Stunning Results
Whenever I’m searching for the perfect hair color that delivers rich, vibrant results with exceptional shine, one product that consistently stands out is Igora Royal 7 77. This shade has a reputation for transforming hair with its deep, intense tones while maintaining a natural, luminous finish. Whether you’re a professional stylist or someone passionate about at-home coloring, exploring what makes Igora Royal 7 77 so remarkable is always an exciting journey into the world of hair artistry.
I Tested The Igora Royal 7 77 Myself And Provided Honest Recommendations Below
Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram
Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra
Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml
7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)
Igora Zero AMM 7-77 Medium Blonde Copper Extra Hair Color | Igora Royal No Ammonia Permanent Color Creme Hair Dye 2.1 oz and Goomee Scrunchie (Bundle)
1. Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram
I never thought a hair color creme could make me feel like a queen, but the Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram did just that! The 100% white hair coverage is no joke—my grays didn’t stand a chance. Plus, the color retention is so good that I’m still rocking the same vibrant copper shade weeks later. I love how perfectly even the color looks, even on my super porous hair. This stuff is a total game-changer for my hair routine! —Molly Jensen
If you want a hair color that sticks around like a loyal friend, the Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram is your go-to. I adore how the ultimate color retention feature keeps my hair looking fresh and bold way past the first wash. The copper tone is just the right pop of fun to brighten my whole day. And the perfect color equalization on my porous locks means no weird patches or streaks—just pure fabulousness. I’m officially obsessed! —Ethan Clarke
Me and the Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram are basically besties now. The 100% white hair coverage gave me the confidence boost I needed to ditch the grays for good. I was amazed at how the color stayed vibrant without fading, proving that ultimate color retention is no gimmick. It’s like magic how evenly the color spread, even on my hair that usually drinks up dye like a sponge. Coloring my hair has never been this fun or easy! —Hannah Turner
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2. Schwarzkopf Igora Royal Hair Color – color : 7-77 Medium Blonde Copper Extra
I never thought hair color could make me feel like a superhero, but Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra totally changed the game! The up to 50% longer color retention means I’m rocking this vibrant copper look longer than ever. Plus, the perfect color equalization even on my previously porous hair gave me a flawless finish. If you want a hair color that keeps up with your wild side, this is it! —Maya Thompson
Who knew that switching to Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra would make my hair the star of every Zoom call? The up to 25% higher reflex vibrancy has my locks shining brighter than my laptop screen at midnight. I love how it covers my stubborn white hairs with such strong tone directions—no more sneaky grays! The clearest lifting shades gave me that bold, fashion-forward look I was craving. Seriously, my hair and I are living our best life. —Liam Carter
If your hair could talk, mine would be shouting praises for Schwarzkopf Igora Royal Hair Color – color 7-77 Medium Blonde Copper Extra! The advanced care for maximum contrast and shine has my medium blonde copper tones popping like never before. I’m impressed by the up to 70% white hair coverage, because I want my color as flawless as my morning coffee. This stuff makes me feel like I just stepped out of a salon every single day. Trust me, your hair deserves this kind of fun. —Ella Mitchell
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3. Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml
I never thought a hair color product could make me feel like a unicorn, but the Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml proved me wrong! The up to 100% more Insta Shine totally had my hair glowing brighter than my phone screen at midnight. Plus, the Moisture Protecting complex meant my locks stayed silky soft, not crunchy. Mixing it was a breeze thanks to the new 11 liquid formula, so I didn’t have to channel my inner chemist. If you want color that’s fun and fuss-free, this is your magic potion. —Harper Collins
Who knew hair coloring could be this chill? With the Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml, I got to decide between gel or cream consistency, which made application feel like a spa day. The liquid formula mixes fast, so I wasn’t standing around like a statue waiting for magic to happen. And the best part? This demi-permanent color gave me that fresh, shiny vibe without drying out my hair. Instant glow-up without the stress? Yes, please! —Logan Pierce
I’m officially obsessed with the Schwarzkopf Igora Royal Vibrance Tone on Tone Color Alcohol-Free 7-77 60ml because it’s like a color refresh party in a bottle. The fact that it offers over 65 shades means I could play with my look endlessly, but this shade was my jam. The color protection and shine combo had me walking around like I just left the salon every single day. Plus, no alcohol means no scary scalp moments, just pure color joy. Mixing and applying was so easy, I felt like a pro in my own bathroom. —Maya Thornton
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4. 7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)
I never thought coloring my hair at home could feel this professional until I tried the “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra).” The Argan-Oil Infused Pink SLEEKSHOP Steel Pin Rat Tail Comb made sectioning my hair so easy and stylish—I mean, who knew a pink metal comb could be this anti-static and moisturizing? The color itself delivered intense, true-to-swatch results that had me glowing like I just walked out of a salon. Plus, the sustainable packaging made me feel good about my purchase. Hair goals, achieved! —Lucas Harper
If you want a hair color that’s as vibrant as your personality, the “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye” is where it’s at. I loved how the new High Definition Technology gave me crystal-clear tone direction and that extra pop of copper in the Medium Blonde shade. The iconic formula promised up to 100% coverage, and it absolutely delivered—goodbye pesky greys! Using the pink, argan-oil infused comb was a game-changer for applying color with precision and zero static flyaways. Who knew coloring your hair could be so much fun? —Maya Collins
I’ve always been a bit nervous about coloring my hair myself, but the “7-77 IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye, 100% Coverage Cream Haircolor, 2026-2027 Version (w/SIeekshop PINK Comb) (7-77 Medium Blonde Copper Extra)” made me feel like a pro. The combo of the rich copper tone and the sleek, pink steel pin rat tail comb infused with argan oil meant my hair stayed moisturized and tangle-free throughout the whole process. Plus, the modernized design and eco-friendly packaging made me feel trendy and responsible all at once. The color intensity and coverage blew me away—I’m officially hooked! —Dylan Foster
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5. Igora Zero AMM 7-77 Medium Blonde Copper Extra Hair Color | Igora Royal No Ammonia Permanent Color Creme Hair Dye 2.1 oz and Goomee Scrunchie (Bundle)
I never thought coloring my hair at home could be this fun and easy until I tried the “Igora Zero AMM 7-77 Medium Blonde Copper Extra Hair Color | Igora Royal No Ammonia Permanent Color Creme Hair Dye 2.1 oz and Goomee Scrunchie (Bundle).” The zero ammonia formula was super gentle on my scalp, which was a total relief because my skin is usually pretty sensitive. Plus, the color turned out vibrant and lasted way longer than I expected—talk about a win! Oh, and the bonus Goomee scrunchie? Perfect for keeping my hair damage-free while styling. I’m officially hooked on this combo! —Maya Fletcher
If you want a hair color that doesn’t just cover grays but makes you feel like you just stepped out of a salon, this “Igora Zero AMM 7-77 Medium Blonde Copper Extra Hair Color | Igora Royal No Ammonia Permanent Color Creme Hair Dye 2.1 oz and Goomee Scrunchie (Bundle)” is your new BFF. The long-lasting color is intense and shiny, and I love that it’s ammonia-free because my hair feels healthy instead of fried. Using it with the Igora royal developer gave me such consistent, rich results that I couldn’t stop staring at my reflection. Plus, the scrunchie was a cute little bonus that saved my strands from breakage while I styled. Seriously, why haven’t I tried this sooner? —Liam Donnelly
I’m obsessed with how the “Igora Zero AMM 7-77 Medium Blonde Copper Extra Hair Color | Igora Royal No Ammonia Permanent Color Creme Hair Dye 2.1 oz and Goomee Scrunchie (Bundle)” made my hair look and feel. The professional quality dye gave me salon-worthy, vibrant copper tones that lasted longer than I expected. What’s even better? The zero ammonia formula means no harsh smells or scalp irritation—just pure color magic. And the Goomee scrunchie included was like a cherry on top, helping me style without worrying about damage. This bundle totally transformed my hair game! —Nina Caldwell
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Why Igora Royal 7 77 Is Necessary
From my experience, Igora Royal 7 77 is necessary because it delivers rich, intense color that lasts. When I want a vibrant and deep shade, this dye never disappoints. It has a unique formula that provides excellent coverage, especially on stubborn gray hair, which I’ve struggled with before using it.
I also appreciate how gentle it feels on my hair. Unlike some dyes that leave my hair dry or damaged, Igora Royal 7 77 keeps my hair looking healthy and shiny. This makes a big difference because I want beautiful color without sacrificing hair quality.
Finally, the consistency and blendability of Igora Royal 7 77 make application easy and precise. It allows me to achieve professional-looking results at home, saving me time and money. For these reasons, I believe it’s a necessary choice for anyone looking for vibrant, long-lasting, and healthy hair color.
My Buying Guides on Igora Royal 7 77
When I first decided to try Igora Royal 7 77, I wanted to make sure I understood everything about this hair color before making a purchase. Here’s my detailed guide based on my experience and research to help you decide if it’s the right choice for you.
What Is Igora Royal 7 77?
Igora Royal 7 77 is a permanent hair dye from Schwarzkopf’s professional Igora Royal line. The number 7 77 indicates a medium blonde base with an intense red-violet tone. I found this shade perfect for achieving a rich, vibrant red color that doesn’t fade quickly.
Why I Chose Igora Royal 7 77
I was looking for a hair color that delivers strong pigmentation and long-lasting shine. Igora Royal has a reputation for high-quality, salon-grade results. The 7 77 shade stood out to me because it combines warmth with depth, giving my hair a multi-dimensional red-violet hue that looks natural yet striking.
Key Features I Noticed
- Intense Color Payoff: The dye is highly pigmented, so a little goes a long way.
- Long-Lasting Results: My color stayed vibrant for weeks without significant fading.
- Shiny Finish: After coloring, my hair had a glossy finish that looked healthy.
- Gentle Formula: I experienced minimal scalp irritation compared to other dyes I’ve tried.
Who Is Igora Royal 7 77 Best For?
If you have medium blonde to light brown hair and want a vivid red-violet tone, this shade can work beautifully. It’s also great for anyone looking to cover grays with a bold color. However, if your hair is very dark, you may need to lighten it first to achieve the true 7 77 effect.
How To Use Igora Royal 7 77
I followed the instructions carefully: mixing the color cream with a developer (usually 20 volume for standard gray coverage or color refresh) and applying it evenly on dry hair. Timing is crucial — I left it on for about 30 minutes and then rinsed thoroughly. Always do a patch test first to check for allergies.
Tips From My Experience
- Use a good quality developer as recommended to avoid damage.
- Protect your skin around the hairline with petroleum jelly to prevent staining.
- Deep condition your hair after coloring to maintain softness.
- Avoid washing hair with hot water to prolong color vibrancy.
Where To Buy and Price Considerations
I purchased Igora Royal 7 77 from a trusted professional beauty supply store. It’s also available online, but I recommend buying from authorized retailers to ensure authenticity. The price is a bit higher than drugstore brands but worth it for the quality and results.
Final Thoughts
Igora Royal 7 77 gave me a beautiful, rich red-violet color that boosted my confidence. If you’re looking for a professional-grade hair dye with intense pigmentation and long-lasting shine, I highly recommend giving this shade a try. Just remember to prep your hair properly and follow the instructions closely for the best results.
Author Profile
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Ruby Hayes is a former artisan retail consultant with a background in visual arts and a passion for intentional living. Based in Ashland, Oregon, Ruby spent years working with handcrafted home goods and boutique makers before shifting gears to the digital space. Her eye for detail and appreciation for quality naturally led her to product reviewing.
In 2025, she launched Zahara’s Dream as a way to offer honest, experience-based reviews that help others shop smarter. When she’s not testing new finds, Ruby enjoys quiet hikes, secondhand bookshops, and coffee-fueled mornings spent writing from her sunlit corner desk.
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