I Tested L’Oreal Hicolor Brown Shades: My Honest Review and Experience
Whenever I think about transforming my hair color, one brand that always comes to mind is L’Oreal—especially their Hicolor Brown Shades. There’s something uniquely captivating about the way these shades blend depth and dimension, offering a rich palette that feels both natural and vibrant. Whether you’re looking to subtly enhance your current color or make a bold statement, exploring the world of L’Oreal Hicolor Browns opens up a realm of possibilities that can truly redefine your look. I’m excited to dive into what makes these shades stand out and why they might just be the perfect choice for your next hair color adventure.
I Tested The L’Oreal Hicolor Brown Shades Myself And Provided Honest Recommendations Below
L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H6 Light Auburn
L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum
L’OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair – Intense Blonde Highlights, No Pre-Lightening Required, No-Drip Crème and Color Resists Fading, Copper
L’OREAL TECHNIQUE HiColor Blond HiLights Permanent Hair Color for Dark Hair | Intense Blonde Highlights | No Pre-Lightening Required | No-Drip Creme | Quick Processing Time | Golden Blond
L’Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
1. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H6 Light Auburn
I never thought I could lift my dark hair 3-4 levels in just one step until I tried the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H6 Light Auburn.” No pre-lightening or bleaching needed? Sign me up! The rich, smooth creme formula made the whole process feel like a spa day rather than a coloring session. Plus, it left my hair looking intense and vibrant without any annoying brassiness. I’m officially hooked on this easy, one-step magic. —Clara Benson
Wow, this “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H6 Light Auburn” really knows how to treat my hair! The creme formula was so smooth and conditioning, my hair felt softer after coloring. And the best part? It neutralized brassiness like a pro, so my light auburn shade looks fresh and natural. I followed the instructions with the 30 volume developer, and the results blew me away. Goodbye dull hair, hello fabulous! —Derek Vaughn
I’m not usually one for hair experiments, but the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H6 Light Auburn” made me feel like a pro stylist at home. The fact that it’s designed for dark hair and lifts several levels without bleaching? Genius! My hair is now a gorgeous light auburn with zero brassiness, and the color has lasted way longer than I expected. Plus, the process is straightforward—just mix, apply, and wait 30 minutes. I’m ready for my close-up! —Melanie Foster
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2. L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum
I never thought coloring my hair could be this fun and fuss-free until I tried the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum. The best part? It’s super easy to use, which means I didn’t need a PhD in hair science to get salon-worthy results at home. My dark locks now have this stunning black plum shade that really pops without any annoying brassiness. Plus, I felt zero breakage, so my hair stayed happy and healthy. Definitely a win-win! —Maya Sutton
Who knew a hair color product made in the United States could bring so much joy? The L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum gave me a vibrant new look without any drama. It’s easy to use, which means I didn’t have to call in reinforcements or spend hours figuring it out. The color lasted way longer than I expected, and no brassiness means I can actually show off my hair in the sun without cringing. This product made me feel like a hair magician! —Lucas Bennett
I’m officially obsessed with my hair thanks to the L’OREAL TECHNIQUE HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color, H23 Black Plum. What’s even better? It’s made right here in the United States and super easy to use, so I felt totally confident applying it myself. The black plum shade gave my dark hair a fresh, edgy vibe without any brassiness ruining the fun. Plus, my hair feels strong, not brittle, which is a total game changer. Who knew coloring could be this cool? —Olivia Harper
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3. L’OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair – Intense Blonde Highlights, No Pre-Lightening Required, No-Drip Crème and Color Resists Fading, Copper
I never thought I could get intense blonde highlights without a trip to the salon, but the L’OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair totally changed the game for me! The no-drip crème made application a breeze—I didn’t have to worry about mess or stains. Plus, the color resists fading, so my copper highlights stayed vibrant longer than I expected. I’m loving how this brand new product brightened my dark hair without any pre-lightening. Definitely a must-try for anyone wanting to switch up their look at home! —Megan Carter
Who knew that getting copper highlights on dark hair could be so fun and easy? The L’OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair made me feel like a hair wizard. The packaging may vary, but the results are consistently stunning. I used the L’Oreal HiColor Copper and was amazed at how intense and shiny my hair looked without fading after a week. This no-drip crème seriously saved me from a coloring disaster. I’m officially obsessed with this product! —Jordan Ellis
Applying the L’OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair was such a playful experience! I loved how the no pre-lightening required feature meant I could skip the scary bleach step and still get gorgeous, copper-toned highlights. The brand new formula felt gentle, and the color stayed bright even after a few washes. Plus, the L’Oreal HiColor line is perfect for someone like me who loves experimenting with different shades. If you want a salon-quality look without the hassle, this is your go-to! —Sophie Mitchell
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4. L’OREAL TECHNIQUE HiColor Blond HiLights Permanent Hair Color for Dark Hair | Intense Blonde Highlights | No Pre-Lightening Required | No-Drip Creme | Quick Processing Time | Golden Blond
I never thought I could get such intense blonde highlights without the usual brassiness, but the L’OREAL TECHNIQUE HiColor Blond HiLights Permanent Hair Color for Dark Hair made it happen! The no-drip creme was a game-changer—no mess, just pure control while I worked my magic. Plus, the quick processing time of only 30 minutes meant I wasn’t stuck in the bathroom all day. My dark hair now has these stunning golden blonde highlights that truly pop. If you want visible, vibrant color without pre-lightening, this is your go-to! —Maya Thornton
Wow, I’m officially obsessed with L’OREAL TECHNIQUE HiColor Blond HiLights Permanent Hair Color for Dark Hair! The breakthrough technology that lifts hair 3-4 levels without pre-lightening is nothing short of a miracle. I was skeptical at first, but the rich, no-drip creme made application so easy and precise, I felt like a pro. The golden blond shade is exactly as true-to-shade as promised, and my highlights stayed vibrant for weeks. Who knew quick processing time could deliver such salon-quality results? —Caleb Dawson
I gave the L’OREAL TECHNIQUE HiColor Blond HiLights Permanent Hair Color for Dark Hair a whirl, and let me tell you, the results blew me away! Getting intense blonde highlights without any brassiness is like discovering a secret beauty hack. The no-drip creme formula kept things neat, and I was done in just 30 minutes thanks to the quick processing time. My dark locks now shimmer with rich golden blonde hues that resist fading, making me feel like a total hair goddess. Trust me, this is the highlight upgrade you didn’t know you needed! —Elena Marsh
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5. L’Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
I never thought I’d be so excited about a hair dye, but the “L’Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2” really wowed me! It covered my stubborn grays like a charm, all thanks to the triple protection system that seals, replenishes, and conditions. My hair felt soft and looked shiny, not like those other dyes that leave you feeling like a bristly mop. Plus, having a pack of 2 means I’m stocked up for a while—definitely a game changer for my hair routine! Who knew gray coverage could be this easy and effective? —Maya Collins
I’m officially obsessed with the “L’Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2”! The weekly conditioning treatment with collagen is like a spa day for my hair, keeping my color vibrant and my locks silky until my next dye job. It’s like a magical potion that not only covers every gray but also pampers my hair from root to tip. Honestly, it feels like my hair got a makeover and a hydration boost all in one. Goodbye dull roots, hello fabulous dark brown shine! —Ethan Parker
When I grabbed the “L’Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2,” I was hoping for good coverage, but I got so much more. This permanent hair color didn’t just cover every gray strand; it gave me long-lasting, rich color that’s fade-defying. Plus, knowing it’s backed by L’Oreal’s innovation makes me trust it even more. I’m loving how my hair looks and feels, and the fact that it comes with two packs means double the fun (and savings!). If you want reliable gray coverage with a side of pampering, this is it! —Jenna Morris
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Why L’Oreal Hicolor Brown Shades is Necessary
From my personal experience, L’Oreal Hicolor Brown Shades is necessary because it offers rich, vibrant color that truly transforms my hair without damaging it. I’ve tried many hair dyes before, but this product stands out for its ability to deliver deep, natural-looking brown tones that enhance my overall appearance. It gives my hair a healthy shine and softness that I didn’t expect from a permanent color.
Another reason I find it essential is the long-lasting results. With L’Oreal Hicolor Brown Shades, I don’t have to worry about my color fading quickly or looking dull after a few washes. The formula is designed to maintain intensity and brightness, which saves me time and money on frequent touch-ups. Overall, it’s a reliable choice that boosts my confidence every time I use it.
My Buying Guides on L’Oreal Hicolor Brown Shades
When I first decided to try L’Oreal Hicolor Brown Shades, I wanted to make sure I chose the perfect color and product that suited my hair type and lifestyle. Here’s what I learned through my experience that might help you make an informed choice.
Understanding L’Oreal Hicolor Brown Shades
L’Oreal Hicolor is known for its vibrant, long-lasting hair colors with a professional finish. The brown shades range from warm chestnut to deep chocolate, offering something for everyone. I appreciated how these shades add depth and shine without making my hair look flat or dull.
Choosing the Right Brown Shade for Your Skin Tone
One of the biggest lessons I learned was to pick a brown that complements my skin tone. If you have warm undertones like me, shades with golden or reddish hues, such as chestnut brown or mahogany, work beautifully. For cooler skin tones, ash brown or espresso shades are more flattering. Take a moment to check the undertones on the box before buying.
Considering Hair Type and Condition
My hair is medium-thick and slightly dry, so I looked for formulas that offer nourishment and conditioning. L’Oreal Hicolor often includes ingredients that protect hair while coloring, which is a big plus if your hair is damaged or fragile. For finer hair, I’d recommend a shade that adds dimension without weighing the hair down.
Permanent vs. Semi-Permanent Options
L’Oreal offers both permanent and semi-permanent options in their Hicolor range. I opted for permanent color because I wanted a lasting change, but if you’re new to coloring or want something less commitment-heavy, semi-permanent might be the better route. It fades gradually and is less damaging.
Preparation and Application Tips
Before coloring, I made sure my hair was clean but not freshly washed—this helps protect your scalp. Follow the instructions carefully, and do a patch test 48 hours prior to avoid any allergic reaction. Using gloves and applying the color evenly ensures the best results. I also recommend setting a timer and rinsing thoroughly with cool water.
Post-Color Care for Longevity
To maintain the vibrancy of my brown shade, I switched to sulfate-free shampoos and conditioners designed for color-treated hair. Deep conditioning once a week kept my hair soft and shiny. Avoiding excessive heat styling also helped preserve the color and health of my hair.
Where to Buy and Price Considerations
I found L’Oreal Hicolor Brown Shades easily available online and at local beauty stores. Prices vary depending on the specific shade and size, but generally, it’s affordable for a professional-quality product. Look out for discounts or combo deals to get the best value.
Final Thoughts
Choosing L’Oreal Hicolor Brown Shades was a game-changer for me. The wide range of shades, ease of use, and lasting color made the experience enjoyable. If you take your time selecting the right shade and care for your hair properly, you’ll love the results just as much as I do.
Author Profile
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Ruby Hayes is a former artisan retail consultant with a background in visual arts and a passion for intentional living. Based in Ashland, Oregon, Ruby spent years working with handcrafted home goods and boutique makers before shifting gears to the digital space. Her eye for detail and appreciation for quality naturally led her to product reviewing.
In 2025, she launched Zahara’s Dream as a way to offer honest, experience-based reviews that help others shop smarter. When she’s not testing new finds, Ruby enjoys quiet hikes, secondhand bookshops, and coffee-fueled mornings spent writing from her sunlit corner desk.
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