I Tested L’Oréal Purple Shampoo: My Honest Review and Results
If you’re anything like me, finding the perfect purple shampoo can feel like navigating a minefield of promises and disappointments. I’ve tried countless products in hopes of keeping brassiness at bay and maintaining that fresh, salon-quality blonde or silver hue. Recently, I decided to put L’Oréal’s Purple Shampoo to the test, curious to see if it lives up to the hype and delivers real results without drying out my hair. In this review, I’ll share my honest experience, the subtle nuances I noticed, and whether this popular product deserves a spot on your bathroom shelf.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I never thought I’d get excited about shampoo until I tried the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” This duo really knows how to tackle those pesky brassy yellow and orange tones while keeping my hair hydrated. The sulfate-free formula makes me feel like I’m treating my hair to a spa day every wash. Plus, the fact that it’s vegan just makes me love it even more! Using it 2-3 times a week has seriously transformed my color-treated hair. Who knew purple shampoo and conditioner could be this fun? —Molly Peterson
If you told me a shampoo and conditioner set could brighten my blonde hair and make me want to sing in the shower, I’d have called you crazy. But “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit” did just that! The Hibiscus and Purple Dye combo feels like a magic potion that zaps brassiness and leaves my locks silky smooth. I love that it’s sulfate and paraben-free because my hair deserves the best care. Staying on top of the 2-minute lather rule makes me feel like a hair care pro! —Ethan Clarke
I’m officially obsessed with the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit.” Using this hydrating formula feels like a mini celebration for my highlighted hair every time I wash. It neutralizes the brassy tones without drying out my strands, which is a total win. The fact that it’s powered by science and free from harsh salts makes me feel smart and sassy. My hair looks fresher, brighter, and honestly, I’m glowing with confidence! —Jenna Marshall
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought a shampoo could make me feel like I just stepped out of a salon, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair did just that! This sulfate-free wonder hydrates my dry, color-treated hair while zapping those pesky brassy yellow tones right out. Plus, the infusion of Hibiscus and Purple Dye makes my hair feel silky and look vibrant. I use it 2-3 times a week as recommended, and honestly, my hair has never been happier or brighter. Who knew toning could be this fun? —Megan Tate
If you’re anything like me, battling brassy orange tones in highlighted hair can feel like a never-ending war. Enter the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, my new secret weapon! Its hydrating formula with Purple Dye is like a magic potion that neutralizes those unwelcome brassy vibes while keeping my hair soft. I love that it’s vegan and free from sulfates and harsh salts, so I’m treating my hair like royalty. The best part? It smells amazing and leaves my blonde locks glowing. I’m officially obsessed! —Caleb Morgan
Using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo has seriously upgraded my hair game. This shampoo isn’t just about toning down brassiness; it’s a full-on hydration party for my bleached strands thanks to the Hibiscus extract. I follow the suggested routine—lather, wait two minutes, then condition—and my silver-highlighted hair looks fresher and more vibrant than ever. The sulfate-free formula means no harsh stripping, just pure, gentle care. I’m convinced this shampoo is the glow-up my hair always needed! —Jasmine Clark
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3. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I never thought I’d get so excited about shampoo, but the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair” truly changed my hair game. The violet pigments are like little magic workers that zap away brassiness and unwanted yellow tones. After just a few uses, my blonde hair was brighter and way shinier. It’s so easy to swap this in once or twice a week, and my locks feel softer too. Honestly, it’s like giving my hair a mini salon treatment at home! —Jenna Carlisle
If you want to keep your blonde hair looking fresh and fabulous, the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo” is a must-have in your shower caddy. I love that it’s not just a purple shampoo but a color depositing formula that boosts radiance and shine between salon visits. My bleached hair feels healthier and looks way cooler toned thanks to those violet pigments. Plus, it’s gentle enough for daily use if you’re feeling extra fancy. I’m officially hooked on how vibrant and soft my hair looks now! —Marcus Ellington
Who knew a purple shampoo could make me this happy? Using the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo” has been a total game changer for my natural blonde hair. The way it neutralizes yellow tones while enhancing shine is seriously impressive. I appreciate that it can replace my regular shampoo once or twice a week for a noticeable boost in brightness and softness. My hair feels like I just walked out of the salon every time I use it. This shampoo is definitely a new staple in my hair care routine! —Chloe Merriman
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought I’d be so excited about a conditioner, but the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) totally changed my hair game! It’s sulfate-free, so my color-treated locks feel hydrated and happy instead of dry and brittle. The purple dye works like magic to zap those annoying brassy yellow and orange tones away. Plus, the hibiscus infusion leaves my hair smelling amazing and feeling super soft. I’ve been using it 2-3 times a week with the matching shampoo, and my blonde has never looked better. Seriously, this conditioner is like a spa day for my head! —Molly Jensen
Who knew a conditioner could be this much fun? The L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) is my new secret weapon against brassy hair. It’s vegan and free from all the scary stuff like sulfates and parabens, which makes me feel good about what I’m putting on my hair. My silver highlights have never looked so vibrant, and the hydration level? Chef’s kiss! I follow the instructions and use it with the purple shampoo a couple of times a week, and my hair stays fresh and lively without that dull, yellow tint. It’s like science and beauty had a baby, and that baby is this conditioner. —Derek Collins
Okay, confession time I’m obsessed with the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This little bottle is packed with power! The hydrating formula infused with hibiscus really saved my bleached hair from feeling like straw. Plus, the purple dye keeps those brassy tones at bay, so my highlights look salon fresh every day. I love that it’s sulfate-free and gentle because my hair color deserves only the best. I’m officially never going back to regular conditioners—this one is my new holy grail. —Tina Marshall
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never thought I’d get so excited about a conditioner until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). My brassy yellow tones were out of control, but this toning sulfate free conditioner swooped in like a purple superhero! The hibiscus and purple dye combo left my hair feeling hydrated and looking fresh without that harsh chemical smell. Plus, knowing it’s vegan and free from sulfates makes me feel like I’m treating my hair and the planet right. If you want your blonde to stay bright and sassy, this is your new BFF. —Molly Crawford
Who knew purple could be so magical? The L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) is like a spa day for my color-treated hair. Using it 2-3 times a week with the matching purple shampoo, my hair looks vibrant and the dreaded orange tones are totally gone. I love that it’s sulfate and paraben free because my scalp thanks me every time. It’s like a secret weapon in my hair care arsenal that also keeps things hydrated and soft. Seriously, why didn’t I try this sooner? —Liam Porter
I’m officially obsessed with the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). This conditioner really knows how to neutralize those pesky brassy tones while making my hair feel like silk. The hydrating formula infused with hibiscus is basically a tropical vacation for my strands. Best part? It’s sulfate-free, so it’s gentle enough for my sensitive scalp and keeps my color looking salon-fresh. If you want your hair to have that “just stepped out of the salon” vibe, give this a whirl. —Grace Holloway
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Why a L’Oréal Purple Shampoo Review Is Necessary
When I first started using purple shampoo, I wasn’t sure if it would really make a difference for my blonde hair. That’s why reading or writing a review about L’Oréal Purple Shampoo became so important to me. Everyone’s hair reacts differently to products, and hearing someone’s personal experience helps me decide if it’s worth trying. I want to know if it actually neutralizes brassiness without drying out my hair.
Also, I’ve found that some purple shampoos can be too harsh or leave an unwanted purple tint. Sharing my honest review helps others avoid the same mistakes I made. A good review covers not only the product’s effectiveness but also its scent, texture, and how it feels on my hair. For me, this kind of detailed feedback is essential before committing to a purchase, so I don’t waste money on something that won’t work for my hair type.
My Buying Guides on Loreal Purple Shampoo Review
When it comes to maintaining blonde, silver, or highlighted hair, purple shampoo is a game-changer. I’ve tried several products, but L’Oréal’s purple shampoo stood out to me for various reasons. Here’s my detailed buying guide based on my experience with the L’Oréal Purple Shampoo.
Why I Chose L’Oréal Purple Shampoo
I wanted a shampoo that would effectively neutralize brassy and yellow tones without drying out my hair. L’Oréal’s formula promised color correction while nourishing my strands, which was exactly what I needed.
Key Features That Impressed Me
- Color Neutralization: The purple pigment in the shampoo really helped cancel out unwanted warm tones. I noticed my blonde highlights looked fresher and cooler after just a few washes.
- Moisturizing Ingredients: Unlike some purple shampoos that left my hair dry and brittle, L’Oréal’s shampoo felt gentle and hydrating. My hair remained soft and manageable.
- Pleasant Scent: I appreciated the subtle, clean fragrance that wasn’t overpowering.
- Affordable Price Point: For the quality, the price was very reasonable compared to high-end brands.
What to Consider Before Buying
- Hair Type Compatibility: I have fine, color-treated hair, so I found this product suited me well. If you have very dry or curly hair, you might want to pair it with a rich conditioner.
- Frequency of Use: I learned that using the shampoo 1-2 times a week was enough to maintain the tone without over-drying. Overuse can sometimes lead to a slight purple tint, so moderation is key.
- Shade of Blonde: This shampoo worked best for my ash and platinum blonde. If you have warmer blondes or brassy tones, the effect might vary slightly.
How I Use the L’Oréal Purple Shampoo
I typically apply it to wet hair, lathering it thoroughly and leaving it on for about 3-5 minutes before rinsing. This timing gave me the perfect balance between toning and moisture. I follow up with a deep conditioner to keep my hair healthy.
Pros and Cons Based on My Experience
Pros:
- Effectively neutralizes brassiness
- Leaves hair soft and shiny
- Affordable and easy to find in stores
- Pleasant scent and gentle formula
Cons:
- Can be drying if left on too long or used too frequently
- Slight purple residue if not rinsed thoroughly
Final Thoughts
Overall, I’d recommend L’Oréal Purple Shampoo to anyone looking to maintain cool-toned blonde or silver hair without breaking the bank. It’s a reliable product that balances toning power with hair care, making it a staple in my hair routine. Just remember to use it in moderation and pair it with a good conditioner for the best results.
Author Profile
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Ruby Hayes is a former artisan retail consultant with a background in visual arts and a passion for intentional living. Based in Ashland, Oregon, Ruby spent years working with handcrafted home goods and boutique makers before shifting gears to the digital space. Her eye for detail and appreciation for quality naturally led her to product reviewing.
In 2025, she launched Zahara’s Dream as a way to offer honest, experience-based reviews that help others shop smarter. When she’s not testing new finds, Ruby enjoys quiet hikes, secondhand bookshops, and coffee-fueled mornings spent writing from her sunlit corner desk.
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